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Brand Redesign
Complete visual identity overhaul for a tech startup, including logo, color system, and brand guidelines.
branding identity guidelines
Overview
A complete brand redesign for a growing tech startup looking to establish a stronger market presence. The project involved rethinking their visual identity from the ground up.
Process
Starting with stakeholder interviews and competitive analysis, I developed three distinct creative directions. The chosen direction emphasizes bold typography and a vibrant color palette that reflects the company’s innovative spirit.
Deliverables
- New logo and logo variations
- Complete color system with accessibility guidelines
- Typography scale and font pairings
- Brand guidelines document
- Social media templates
- Stationery design